LI
TG
Enqo — Chat-first AI Task Messenger
2023-2025
As Principal Product Designer, I led end-to-end design and product strategy for a 0→1 B2B SaaS platform. Delivered two critical features in 7 months, increasing product-market fit and unlocking Fortune 500 enterprise deals. Redesigns boosted team velocity by 30% and freed 45% of founder bandwidth.
Tuluminati — Social app by Justin Kan
2024-Present
As Founding Product Designer, I partnered with Justin Kan to bring his vision to life — building a mobile-first, AI-powered product that increases real-life connections while traveling. Led UX from 0→1, designed zero-input onboarding (calendar + AI), and increased retention by 30%
Steps (AI-coded real-time task app)
Built a fully responsive task manager with real-time sync, Firebase backend, secure transactions, and dynamic UI—entirely through AI. Used ChatGPT, Claude, Cursor, and Gemini to generate 600+ lines of production-ready code, from architecture to animations.
2025
Full story in progress
ShredSpots — Gen Z Street Sports Platform
2021-2024
As Founding Design Lead, I rebuilt the real-time map UX and led the full redesign across iOS & Android, driving a 9× increase in user engagement. Introduced viral UX patterns, defined the end-to-end design system, and partnered with Meta/Snap/Google execs to shape GTM strategy for this creator-focused social platform.
Story unfolding soon
Lunica — Next-Gen Digital Banking
2020-2022
Founding design leader for fintech startup. Built design org, defined product and brand vision, and led collaboration with R/GA and MasterCard to launch a revolutionary banking experience
Full story in progress
Arrival
Innovating human-autonomous vehicle interactions across multiple interfaces
2019
NDA / Walkthrough only
mission:luna
Through design leadership, I built and led an interdisciplinary team to create a scalable cultural DNA, mission, and digital product, positioning the company as a top employer, attracting 450+ hires, and establishing a lasting admired culture
2019/21
Behance